Showing posts with label White Wine Ou. Show all posts
Showing posts with label White Wine Ou. Show all posts

The White Wine Ou on The Book of Revelation - of dodgy wine practices, that is! | The Month May 2012

Ever heard of ‘The Jesus Unit’? You’ll find one in quite a few of our wine cellars, I am told by those who know about such matters. And what precisely, you ask, is a ‘Jesus Unit’?

Well, according to biblical legend, Jesus turned water into wine at a wedding in Cana Galilee (John 2:1-11). The Jesus Unit, is therefore something in the cellar that turns water into wine. It also has an Afrikaans equivalent: die swart slang teen die muur, which translates to ‘the black snake against the wall’, which you will by now have guessed, is a hosepipe.

Our climate makes it difficult to make well-balanced low-alcohol wines. High summer temperatures mean high sugar content in grapes, and high sugar content translates into high alcohol levels after fermentation. It is quite common in red wines to have alcohol levels of 15% or even 16% in South Africa. Since around 50% of wine production is exported, largely to Europe, this creates a bit of a problem. The trend worldwide is toward consuming less, rather than more alcohol. If the wine one drinks has a high level of alcohol, that translates into less wine.

Take for example, a German Riesling with an alcohol level of 9%, compared with a south African Riesling at 12% alcohol. No prizes for guessing which is likely to be better received in the European, and increasingly the local, market. European wine, on the other hand, has relatively low alcohol levels by comparison, because it is so much cooler during the growing season.

The easiest way to reduce the level of alcohol in wine, is by diluting it with water, hence ‘The Jesus Unit’. Granted, there are other methods, like reverse osmosis, but they tend to be expensive, and many
winemakers believe that they take more than alcohol out of wine.

What may (e.g. tartaric acid) and may not (e.g. water) be added to wine during production, is policed by a statutory body called South African Wine Industry Systems, or as it is fondly known, SAWIS.

It’s not as simple as adding water, mixing it well, and then bottling the wine. One must engage in a complex calculation immediately after the grapes are pressed, to determine how much water to add to get the desired alcohol level.

SAWIS also keeps a weather eye on what comes into each wine cellar, and how much wine each crop of grapes will produce. Simply adding enough water to dilute the sugar content of the pressed grape juice could elevate the final production quantity to suspicious levels, and the winemaker would have some uncomfortable questions to answer during the post-harvest SAWIS audit visit. Water added must be compensated for by removing some of the pressed grape juice. The volume of wine must, within reason, remain the same.

But it goes further than that. SAWIS also keeps an eagle eye on what grapes come from where, because what ends up on the bottle label must describe what’s in the bottle. A wine of origin, Coastal  Region, must contain only wine from vineyards in that statutorily delimited region. If it were to include wine from say, Walker Bay, which is located in the Cape South Coast wine region, and would need to be classified as a wine of Origin, Western Cape. At a more granular level, a Sauvignon Blanc made from Stellenbosch grapes with a soupçon from the Elgin Valley, would also be similarly classified.  It may not entirely suit the producer from a marketing perspective, which may well result in SAWIS returns being less than honestly completed.

Such practices (and a few others as well), I am told, are more widely spread than one would suppose, but since it all highly illegal, who would go on record?

I’m not suggesting that SAWIS is a bad thing.  On the contrary, it plays a vital role in ensuring that the quality of wine we produce meets international standards, vital for our export markets. But if the regulations are such that they are regularly bent, then clearly the regulations are due for a critical review. Of hoe?

The White Wine Ou* wants locals to drink more | The Month May 2012

Wines of South Africa (WOSA) ran a conference last month in Stellenbosch promoting the Nigerian export market to local wine producers. This is not the first time, nor will it be the last time that WOSA promotes wine exports, which is of course entirely in keeping with WOSA’s brief. Why else would it be paid 7c for every litre of wine exported from South Africa?

According to the SA Wine Industry Directory 2011/12, we exported 378 549 900 litres (of a total 780 700 000 produced) of wine in 2010, contributing R26 498 493 to WOSA’s coffers. That’s a tidy sum of money in anybody’s language.

Opinion is divided on just how efficacious WOSA is in
promoting wine exports. There is a faction which belittles virtually everything that WOSA does, suggesting that the payoff to exporters does not justify the levy paid. There are those who believe the opposite: that WOSA has done much to increase our export market penetration in key markets like the EU, America, Russia and increasingly African markets like Angola and Nigeria. Trouble is, it is very difficult to say with any certitude, what impact a particular action taken by WOSA has had on wine exports.

Why? Because not all export promotional initiatives are executed by WOSA. Producers large and small send winemakers, marketers and brand ambassadors to many of our key markets every year, where they spend money, time and shoe leather in promoting their various offerings. Such focussed initiatives are arguably more effective at creating producer-specific (and therefore more measurable) demand than WOSA’s more shotgun-style approach (no disrespect intended).

Whichever side of the WOSA fence you may find yourself on, it remains that a funded organisation that exists to promote South African wines abroad. Unfortunately the same cannot be said of an inward-focussed organisation, similarly funded, which could do much to promote wine consumption in South Africa. “Is it necessary?” you may ask.

Yes it is! Per capita consumption of alcohol (in litres) has declined from 2001 to 2010 for most sectors of the local liquor market. The actual market shares over the decade deserve further scrutiny: Alcoholic fruit beverages (3.3 to 6.2), whisky (2.8 to 5.1) and sparkling wine (0.2 to 0.4) shares have all but doubled, with beer (42.4 to 46.1), brandy (5.9 to 6.1) and fortified wine (1.9 to 2.4) showing more modest gains. Shares of traditional African beer (24.6 to 16.6), natural wine (14.0 to 12.6) and other spirits (4.9 to 4.5)   have all declined.
Clearly the wine industry has suffered locally, experiencing declining per capita consumption, as well loss of market share.

This is even more telling when one considers that  in 1994 there were around 350 000 ‘middle class’ families in the country, and that there are now an estimated 3.8 million; the bulk of which do NOT drink wine.

The bleat that an internally focussed WOSA equivalent would not get off the ground because of powerful corporate wine interests (that would see it as a threat to their market dominance) is so much hooey, that it should be summarily dismissed. The pending alcohol advertising ban makes it obvious that the battle lines have clearly been drawn between government and the liquor industry, so now is the time for that industry to take the initiative, and voluntarily fund an organisation which can focus on the large untapped market with a clear message promoting responsible consumption.

The alternative is a regime that will cause aggregate decline in consumption, while doing little or nothing to reduce alcohol abuse, the admitted expectation of the proposed ban on alcohol advertising.

*The White Wine Ou writes regularly for a number of well-known South African publications on topics that range from food and wine to politics and the environment. Recognising the freedom he has at The Month to speak his mind, he intends to do just that. We’ve agreed to allow him to use a nom de plume as occasionally his comments may well cause some to reach for the shotgun…